Replay Hyperflex Collection

Replay – Hyperflex is a new range of innovative denim from Replay. Their main feature is the amazing flexibility and 100% stretch material that never loses its shape. They also offer great support, perfecting the overall shape of the body.

Stretch your limits” is a suggestion made by Italian brand Replay, the official partner of FC Barcelona, about the launch of their new HYPERFLEX denim collection which launched in October 2014.

Replay Jeans have changed the rules of denim with the new Hyperflex collection. Created using an innovative process that allows the denim to model and fit to your body without losing comfort and designed using a structure of fabric that ensures the shape is retained wear after wear – allowing you to stretch your limits.

The main features of Replay Hyperflex are 100% elasticity with an incredible shaping performance and a superior comfort. The jeans won’t sag or deform in shape even after considerable wear because they offer complete ease of motion and great shape retention. The Hyperflex jeans are constructed from Lycra which is the core fabric with a middle layer of Poly and an external layer constructed from cotton which is what gives the jeans an authentic denim look. The two top fibres protecting the Lycra ensure that the stretch factor is protected from industrial and domestic washes.

at first glance these jeans don’t look any different but I guess that is the point of them, however during a closer inspection of the jeans, I pulled at the jeans which revealed the elasticity of the fabric. It is not hard to see why these jeans would be a practical and comfortable alternative to original denim jeans.

The official ad campaign for the Replay Hyperflex jeans involves experts from the worlds of soccer, dance, fashion and gymnastics who all test how far they can ‘stretch’ the limits of the new Hyperflex collection. The advert features the Barcelona first team players; Neymar Jr ( now of Paris Saint Germain), Gerard Pique, Luis Suarez, Andres Iniesta and Ivan Rakitic. All five players perform wonders with the ball whilst wearing the Italian company’s new jeans. Barcelona FC chose Replay Hyperflex jeans as the official casual clothing range for the football first team.